Project Overview

Objective:
Enhancing user experience and integrating two distinct financial platforms.

Role:
Project coordination, UX management for the design operations, and visual design teams. Stakeholder alignment and communication of all design-related subjects of the rebranding.

Project Phases:

• Map and engage:
  Initiated the project with an in-depth stakeholder engagement phase. Mapped out critical operational and technical challenges and designed a comprehensive project timeline.

• Ideation and Concept Design: Guided the team through a creative ideation process, evolving initial sketches into detailed digital concepts. Utilized tools like Figma for prototyping.

• Prototype Development: Developed interactive prototypes, focusing on user-friendly navigation and intuitive design, facilitating effective user testing and iterative design improvements.

• Critique and Feedback Integration: I conducted extensive presentations and critiques with the design team and leadership. Refined the design based on feedback. This phase was instrumental in fine-tuning the brands and improving overall usability.

• Brand Integration and Testing: Post-brand development, I led the team through a critical phase of A/B testing, focusing on key design elements to ensure optimal user experience and brand alignment.

• Final Design and Implementation: Delivered a final design that seamlessly integrated a new brand identity and improved the KYC integration for both apps. The design featured distinct branding elements and enhanced accessibility through significant UX writing adjustments.

Project Impact:
Successfully met project goals, significantly improving user understanding and navigation between the two apps. The project was critical to NuInvest's strategic positioning in the fintech market.

Reflections and Growth:
The project was a crucial milestone in my professional development, enhancing my skills in cross-functional collaboration, strategic thinking, and user-centric design.

Envision a world where investing is simplified to a few intuitive clicks, demystifying the intricacies of financial markets through thoughtful design. My role in the NuInvest project—a landmark initiative reshaping Brazil's fintech landscape—brought this vision to life.

As the UX Design Manager, I spearheaded the challenging task of merging two significant entities into a cohesive, user-focused platform. This initiative was not just a design overhaul; it was pivotal for NuInvest's strategic positioning, particularly in the backdrop of Nubank's IPO, thereby redefining the standards of fintech user experience.

Company: Nubank
Role: UX Design Manager
Year: 2021/2022